Ranking marketing journals using the Google Scholar-based hg-index

This paper provides a ranking of 69 marketing journals using a new Hirsch-type index, the hg-indexwhich is the geometric mean of hg. The applicability of this index is tested on data retrieved from Google Scholar on marketing journal articles published between 2003 and 2007. The authors investigate the relationship between the hg-ranking, ranking implied by Thomson Reuters’ Journal Impact Factor for 2008, and rankings in previous citation-based studies of marketing journals. They also test two models of consumption of marketing journals that take into account measures of citing (based on the hg-index), prestige, and reading preference. © 2009 Elsevier Ltd. All rights reserved.